Clove - Charms Collection

For the Black Friday 2025 drop, I led the art direction for a limited-edition charms collection, designed to feel playful, fresh, and distinctive during a highly saturated and festive retail moment.

Each charm was uniquely developed to correspond with a specific shoe colorway, featuring its own dedicated color palette, custom patterns, and typographic treatments. Playing with patterns, colors, and typography allowed each charm to express its own personality while tying seamlessly back to the overall collection.

Featuring: Art Direction, Retention, Social, Web, Paid Ads
Credits: Photography Breanne Furlong, Creative/Art Direction Wade Keller, Jenny Lin, Social Jordyn Amoroso, Lindsey Czajkowski, Lily Stevens, UX/UI Faith Mamaradlo, Copy Mara Miller Johnson

CLOVE owns the rights to all imagery & content displayed on this page.